Wednesday, March 10, 2010

From June 1, tobacco packs to carry scarier pictures

NEW DELHI: Its a picture that 98% people polled in seven states of India said will repulse tobacco users, in turn helping them to quit smoking or chewing tobacco.

A new pictorial warning will appear on every tobacco pack sold in India from June 1 and it sure isnt pretty.

The health ministrys latest notification, made on March 5, has chosen a gory picture of a rotting cancer-stricken mouth to appear on tobacco packs. In field tests in Orissa, Bihar, Arunachal Pradesh, Sikkim, Madhya Pradesh, Kerala and Andhra Pradesh by the Voluntary Health Association of India, 98% of the 734 people polled found the picture repulsive and perfect to help smokers quit.

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