THIRUVANANTHAPURAM: Ashirwad Cinemas Max Labs Films is likely to be the entertainment sponsor for the Grand Kerala Shopping Festival (GKSF) season four, to commence on December 1.
It is for the first time that authorities are roping in an entertainment sponsor for the festival, GKSF Director and Additional Director, Tourism, K.N. Satheesh said here. Four firms had come forward during the initial discussions. The professional conduct of the festival and the publicity element associated with the sponsorship attract firms, Mr. Satheesh said.